This is an amazing tool if you aren’t sure what to write about. Basically, you put in a key word and then Answer the Public shows you what questions people are asking that are related to that key word. You can learn what people might be wondering about based on your industry and you can write social media posts, blog posts or email newsletters that directly answer these questions.
It’s a great tool because it helps you step back and gain perspective about what people are wondering about your industry. And by using this as a tool to help you craft your business content, you are positioning yourself as an industry authority.
This also relates to SEO because if you title your posts with the same questions that people are asking, you are more likely to get traffic to your website and connect with your potential customers who are asking the questions.
I really like this tool because it also presents ideas in a visual format, and if you’ve been around here for a minute, you will know that I am a very visual person. Answer the public organizes the questions into who, what, when, where, why and how and that can help you see the correlations between questions, common ideas that people are wondering about and it’s just really interesting to look at.
Check it out and let me know how it goes!