Instead, what I’ve found to be really effective, is to think of one specific person that I’ve already worked with, my favourite client. And I imagine sitting and talking to them.
What is this person struggling with that I know how to solve? What does this person need to hear at this stage in the journey? How can I be of service? I literally imagine sitting with them, what we would talk about (or have talked about) and then I use that to guide my writing.