Website Copywriting and Brand Storytelling
That Feels Amazing, Creates Real Connections & Increases Sales
♥ Clarity Sells
Simplicity is power. Strategically build your brand message with elegance and clarity.
♥ More Connections
Generate real relationships by making clients feel deeply seen and understood.
♥ Increased Confidence
Leverage your message as a 24-hour sales team and increase leads + profits.
Having trouble with your copy?
You’re a brilliant and talented entrepreneur, but writing about what you do… that’s where things get complicated.
Maybe…
You’re not sure HOW to tell your story in a clear, captivating and concise way that gets people to take action: buy, subscribe, enroll or book a call…
You KNOW you need a MESSAGING MAKEOVER because your stomach starts to squirm with embarrassment at the thought of sharing your website.
You’re ready to OUTSOURCE and get these tasks off your to-do list, so you can get back to being the world-changing rockstar you are.
If that blinking cursor is making you want to pull your hair out, then we should talk. You deserve a website and copywriting that you love, that helps you sell (on repeat) and that sounds like you!
All marketing leads to your website.
Your website messaging is both the foundation and true north of your brand.
It’s a 24-hour sales-generating asset that can open doors, help you connect with clients and generate income. On repeat. It’s what people will google when they decide if they want to work with you (*or your competitors).
With an elevated brand message that works, all other marketing efforts become easier, more effective and impactful because you’ve taken the time to set your business up for success.
At True Roots Copywriting, I help Heart-Centred Entrepreneurs like you get your message into the world so you can…
LOVE your brand message and online presence with a website and content marketing that WORKS for your unique business
Stand TALL and TRUE in the power and integrity of your work
Genuinely CONNECT with ideal clients and foster real, authentic relationships and brand loyalty because you are PROUD of your website
Increase ethical SALES, profits, opportunities and new possibilities
RELAX, knowing your messaging is WORKING 24-7 FOR your business
I’d love to help you set your business up to thrive with the website copywriting you need.
I’m dedicated to helping entrepreneurs tell their story, stand in their truth and set their business up for sustainable growth.
My Signature Website Copywriting Process
We start with a Brand Strategy Kickoff Call.
It all begins with a deep dive into your business. I ask you a bunch of questions and create a safe space for you to explore who you help, what you do, how you help them, the transformation you deliver, your background, experience and authority and how your unique take is different.
We do this together so I can dig into areas that I know will help your messaging and make sure I have everything I need to start writing.
Now you can sit back and relax while I work my magic with words, messaging and visual communication.
I’ll take everything that we discussed and look for patterns and themes. I’ll sit with everything that you brought to the table and create clarity, and connection and weave together the words that convert.
Part of my process is designing a website wireframe that shows the visual layout and user experience of the site. Plus it optimizes communication and clearly and effectively tells your brand story with high-converting copywriting.
The wireframe can easily be shared with your web developer to speed up the process and create epic results. Or you can use it as a guide to design your own site. Win-win!
The Big Reveal
We’ll jump on a call and I’ll walk you through the first draft of the website, answer any questions and explain each section and why it’s there.
Nothing I write is random, it’s all strategically placed and there for a reason. And I believe you should understand this, so you feel confident and knowledgeable about HOW your copy is working for you.
Revisions are Magic
You will have three business days to suggest any revisions to the copy. This really is a co-creative process. Often clients make small tweaks, change a word or phrase or offer the exact words they would use. This makes magic and often helps your website to become truly authentic and shine.
Delivery of the Final Draft: Celebrate! Clarity, Confidence and Conversions!
I will deliver your Final Draft to you in a wrap-up email with everything you need to get this copy into the world.
The whole process from start to finish is 2 weeks. I’m here to get your business and world-changing solutions into the world so you can start selling with confidence without loosing months in project development.
VIP Days
Potential projects that could be completed in a VIP Day:
Lead Magnet
Strategy + List Building
Aligned with your strategic business development, a customized lead magnet invites your audience to opt-in to your email marketing.
Email Welcome Sequence
Connection + Sales
5 high-converting emails designed to build a relationship with your clients, keep your business front of mind and sell your services or products.
Sales Page with Soul
A short-form sales page that converts and expertly articulates the value of your program, course or membership. Sell on repeat with a high-converting sales page that uses ethical copywriting.
Everything your course needs to connect with your customers, show up confidently and sell with soul!
Batch Writing Blog Posts, Case Studies, Newsletters
Have another idea? Let’s chat and figure out if it fits in the scope of the Copywriting VIP Day.
Why hello there!
I’m Becky Nethery
Brand Strategist and Founder of True Roots Copywriting
Knowing what to say and how to tell your story can be confusing, daunting and overwhelming. Maybe you’ve tried following some copywriting templates. Or you are an incredible writer in other arenas.
But when it comes to your website, you’re sick of spinning your wheels trying to figure out your standout factor or how to communicate the value you deliver into impactful sentences that connect and convert.
Many entrepreneurs are “too close” and don’t recognize their own superpowers, which means it’s easy to get lost in the noise of the internet. Trying to write your own website message causes a lot of frustration and wastes time and money. And it’s getting in the way of your mission, your growth and your impact.
Writing Your Brand Message Doesn’t Have to Be So Hard.
This is where I come in. I absolutely LOVE helping heart-centred entrepreneurs tell their brand story in a way that truly resonates, that feels good and that helps my clients achieve their next level of success.
My signature process is designed to make life easier for you. As a copywriter and brand strategist, I weave simplicity out of confusion and complexity. I communicate the value and transformation your business delivers and I showcase your beautiful gifts and talents for the world to see.
I help you see yourself and your business with fresh eyes and I write the words that will elevate your brand message so you can show up with confidence, connect with ideal clients and increase sales.
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Stories that Sell
Utilizing a strategic framework based on using stories to sell, we invite the audience into a story-loop that appeals to the customer's aspirational identity and closes with a clear sale.
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Clarity and Strategy
If you confuse, you lose. We quickly and easily organize complexity into clarity that has a strategic call to action and builds meaningful and genuine relationships with your favourite people to work with.
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Fresh Perspective
Many business owners suffer from the curse of knowledge. They are too close to their industry. We specialize in making complex businesses easy to understand, accessible and engaging.
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Creativity, Innovation, Heart
Perpetually learning. Obsessed with innovative copywriting that connects and converts. We are able to infuse your brand message with emotions, energy and your voice, so you can stand tall in your truth.
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Experience and Expertise
100+ Epic Projects. Masters of Arts in English, Bachelor of Education, Honours Bachelor of Arts in English and Art. 10+ years organizing and simplifying difficult topics.
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Fast Turn Around Times
Creativity with systems. Our processes are easy, effective and efficient. So we can get your message into the world.
Whether it’s your new website brand message or an ongoing copywriting retainer, we take copywriting off your to-do list.
Some of Our Amazing Clients
What people are saying…
Other copywriters have not been able to help me hone in on my message and clearly explain it on my website the way Becky did. She is really patient and understanding and took the time to understand my business and struggles. She cared!
Dr. Ellen Wong, ND and Happiness Expert
Becky works MAGIC with words and is a pleasure to work with! Will most certainly use Becky for all my future writing.
Debbie Bodkin
Keynote Speaker and Mental Health Advocate
She is worth every penny. Becky has a keen ability to dig into what we are looking to communicate to our clients and can get our message across clearly. Hiring Becky allowed my team to focus on what we do best while leaving the writing, focused messaging and storytelling to a professional writer.
Jeff Bauer
Homefield Group, Goderich
Y’all need to work with Becky. Your experience will be that you are seen and heard, the core needs of every human being. She will mirror your authentic expression. It’s amazing working with Becky.
Dr. Kate Hazlitt, ND
Founder of Beyond Burnout
Holy wow Becky!!! The lead generator looks incredible. I’m seriously impressed! I just think this is so beautiful and well done. SO much gratitude to you Becky. This is high level work - you are amazing.
Kim Hagle
Radiant Vitality Wellness
“The new website is a 100% improvement over our last one. We’ve had many people reach out and book personal styling appointments, call us and order over the phone and visit us in the store because of the website. The messaging is helping our customers connect with us and buy from us in ways our old site never did.”
— Anne Ferguson, Schaefer’s Ladies Wear
